- The perfect toning shampoo for all blondes: color-treated, highlighted, and natural - Neutralizes unwanted brassiness and yellow undertones - Enriched with Biotin to boost shine, reduce dullness, and strengthen your hair - Enjoy smoother, stronger, and more vibrant blonde hair after just one use! Use regularly to personalize its toning power - Use after Kitsch Purple Toning Solid Conditioner for maximum results - Free of parabens, phthalates, silicones, sulfates, & artificial fragrance - Reduces single-use plastic: saves two bottles of liquid shampoo or conditioner. How to neutralize unwanted brassiness: Wet hair & bar, then ""paint"" on from lengths to ends for even toning. Massage into a lather; let sit for 1-3 minutes for desired toning intensity. Rinse & repeat as needed. Pro tip: Pair with our Beauty Bar Bag.